Laurus Corporation, a L.A.-based real estate investment and development firm, purchased the Promenade at Howard Hughes Center last year and is now giving it a $30 million shot in the arm to improve the experience for patrons. Improvements will come in the form of new tenants, a pedestrian-friendly layout, and public courtyards. The improved center will be rebranded as HHLA.
The Jerde Partnership is leading the design of the upgrades, which will create easier access for nearby residents and office workers via more indoor-outdoor connections, enhanced landscaping, and updated interior design throughout the six-acre property. Connectivity between retail, dining, and community gathering spaces with surrounding parking areas will be improved. New restaurants, entertainment options, and retailers will join the current anchor tenants of Dave & Busters and Cinemark.
Located next to the Cinemark Theater, a new courtyard will become the heart of HHLA. The area will contain an outdoor screening area and fire pit, restaurants and food venues, and outdoor lounge spaces. Additionally, the current Art Deco retail facades will be updated to reflect a more modern aesthetic.
Construction is already underway and the project is expected to be complete by 2018.
Related Stories
| Sep 23, 2011
Under 40 Leadership Summit
Building Design+Construction’s Under 40 Leadership Summit takes place October 26-28, 2011 Hotel at the Monteleone in New Orleans. Discounted hotel rate deadline: October 2, 2011.
| May 17, 2011
Redesigning, redefining the grocery shopping experience
The traditional 40,000- to 60,000-sf grocery store is disappearing and much of the change is happening in the city. Urban infill sites and mixed-use projects offer grocers a rare opportunity to repackage themselves into smaller, more efficient, and more convenient retail outlets. And the AEC community will have a hand in developing how these facilities will look and operate.
| Apr 12, 2011
Retail complex enjoys prime Abu Dhabi location
The Galleria at Sowwah Square in Abu Dhabi will be built in a prime location within Sowwah Island that also includes a five-star Four Seasons Hotel, the healthcare facility Cleveland Clinic Abu Dhabi, and nearly two million sf of Class A office space.
| Mar 30, 2011
Big-box giants downsize, open smaller, urban stores
As U.S. chain retailers absorb the lessons of the Great Recession, many big-box chains have started to shrink average store footprints to reflect the growing importance of multi-channel shopping, adapt to urban settings, and recognize the need to optimize portfolios. Wal-Mart, Target, Best Buy, and the Gap, among others, all have small concepts in the works or are adapting existing ones. These smaller store formats should allow the retailers to maximize profitability and open more stores in closer proximity to each other.
| Mar 22, 2011
Mayor Bloomberg unveils plans for New York City’s largest new affordable housing complex since the ’70s
Plans for Hunter’s Point South, the largest new affordable housing complex to be built in New York City since the 1970s, include new residences for 5,000 families, with more than 900 in this first phase. A development team consisting of Phipps Houses, Related Companies, and Monadnock Construction has been selected to build the residential portion of the first phase of the Queens waterfront complex, which includes two mixed-use buildings comprising more than 900 housing units and roughly 20,000 square feet of new retail space.
| Feb 23, 2011
Unprecedented green building dispute could cost developer $122.3 Million
A massive 4.5 million-sf expansion of the Carousel Center shopping complex in Syracuse, N.Y., a project called Destiny USA, allegedly failed to incorporate green building components that developers had promised the federal government—including LEED certification. As a result, the project could lose its tax-exempt status, which reportedly saved developer The Pyramid Cos. $120 million, and the firm could be penalized $2.3 million by the IRS.
