flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

L.A.’s Promenade at Howard Hughes Center receives a new name and a $30 million cash injection

Retail Centers

L.A.’s Promenade at Howard Hughes Center receives a new name and a $30 million cash injection

Laurus Corporation and The Jerde Partnership will team up to rebrand the center as a family-friendly dining and entertainment destination.


By David Malone, Associate Editor | July 20, 2017
A collage of four renderings showing the new Howard Hughes Center from Laurus Corporation and the Jerde Partnership

Rendering courtesy of Laurus Corporation

Laurus Corporation, a L.A.-based real estate investment and development firm, purchased the Promenade at Howard Hughes Center last year and is now giving it a $30 million shot in the arm to improve the experience for patrons. Improvements will come in the form of new tenants, a pedestrian-friendly layout, and public courtyards. The improved center will be rebranded as HHLA.

The Jerde Partnership is leading the design of the upgrades, which will create easier access for nearby residents and office workers via more indoor-outdoor connections, enhanced landscaping, and updated interior design throughout the six-acre property. Connectivity between retail, dining, and community gathering spaces with surrounding parking areas will be improved. New restaurants, entertainment options, and retailers will join the current anchor tenants of Dave & Busters and Cinemark.

Located next to the Cinemark Theater, a new courtyard will become the heart of HHLA. The area will contain an outdoor screening area and fire pit, restaurants and food venues, and outdoor lounge spaces. Additionally, the current Art Deco retail facades will be updated to reflect a more modern aesthetic.

Construction is already underway and the project is expected to be complete by 2018.

Related Stories

| Aug 11, 2010

Callison, MulvannyG2 among nation's largest retail design firms, according to BD+C's Giants 300 report

A ranking of the Top 75 Retail Design Firms based on Building Design+Construction's 2009 Giants 300 survey. For more Giants 300 rankings, visit http://www.BDCnetwork.com/Giants

| Aug 11, 2010

Former nightclub morphing into a shopping center

New York City's Limelight, the one-time notorious church-turned-nightclub, will be restored again, this time as a 25,000-sf retail marketplace. Limelight Marketplace founder Jack Menashe hopes to merge lavish atmospheric elements with cutting-edge fashion, beauty, and gourmet retailers like BookSmart, Caswell Massy, J.

| Aug 11, 2010

And the world's tallest building is…

At more than 2,600 feet high, the Burj Dubai (right) can still lay claim to the title of world's tallest building—although like all other super-tall buildings, its exact height will have to be recalculated now that the Council on Tall Buildings and Urban Habitat (CTBUH) announced a change to its height criteria.

| Aug 11, 2010

New pavilion planned for famous boulevard

Located in a prime spot along Santa Monica Boulevard in the Westwood neighborhood of Los Angeles, the Santa Monica Pavilion will have 9,000 sf of retail space, 35,500 sf of office space, and two below-grade parking levels when it opens in late 2010. The $10 million, three-story building extends a full length of the block to create a window wall of blue-gray translucent, fritted glass panels ove...

| Aug 11, 2010

Mixed-use Seattle high-rise earns LEED Gold

Seattle’s 2201 Westlake development became the city’s first mixed-use and high-rise residential project to earn LEED Gold. Located in Seattle’s South Lake Union neighborhood, the newly completed 450,000-sf complex includes 300,000 sf of Class A office space, 135 luxury condominiums (known as Enso), and 25,000 sf of retail space.

| Aug 11, 2010

Expanding retail complex is LEED pre-certified

The Promenade at Coconut Creek in Broward County, Fla., a live-work-play shopping and lifestyle center, is being expanded by 105,000 sf. When phase II of the 335,000-sf project is complete, the facility will house 75 retailers, restaurants, and related services, making it one of the largest mixed-use projects in northern Broward County.

| Aug 11, 2010

CityCenter projects get LEED Gold

MGM Mirage and Infinity World Development have received LEED Gold certification for the first three CityCenter projects: the ARIA Resort hotel tower, ARIA Resort convention center and theater, and the Vdara Hotel (above). The CityCenter developers anticipate Gold or Silver LEED certification for the project's remaining developments, which include a Mandarin Oriental hotel, a 500,000-sf retail a...

| Aug 11, 2010

RMJM unveils design details for $1B green development in Turkey

RMJM has unveiled the design for the $1 billion Varyap Meridian development it is master planning in Istanbul, Turkey's Atasehir district, a new residential and business district. Set on a highly visible site that features panoramic views stretching from the Bosporus Strait in the west to the Sea of Marmara to the south, the 372,000-square-meter development includes a 60-story tower, 1,500 resi...

| Aug 11, 2010

'Feebate' program to reward green buildings in Portland, Ore.

Officials in Portland, Ore., have proposed a green building incentive program that would be the first of its kind in the U.S. Under the program, new commercial buildings, 20,000 sf or larger, that meet Oregon's state building code would be assessed a fee by the city of up to $3.46/sf. The fee would be waived for buildings that achieve LEED Silver certification from the U.

boombox1
boombox2
native1

More In Category

3D Printing

3D-printed construction milestones take shape in Tennessee and Texas

Two notable 3D-printed projects mark milestones in the new construction technique of “printing” structures with specialized concrete. In Athens, Tennessee, Walmart hired Alquist 3D to build a 20-foot-high store expansion, one of the largest freestanding 3D-printed commercial concrete structures in the U.S. In Marfa, Texas, the world’s first 3D-printed hotel is under construction at an existing hotel and campground site.




halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021