Last May, the city of Melbourne has approved a 741-foot tower that features a curvy façade based on Beyoncé’s music video Ghost, where models (possibly the songstress herself) are enveloped in what appears to be skin-tight chiffon, stretching and swaying as a wind machine blows.
But according to the building’s designer, architects at Australian firm Elenberg Fraser, the shape isn’t merely an ode to one of today’s most prominent pop icons alive. In fact, lead architect Reid Dixon told Gizmag it was purely coincidental.
"The building volume was created by those natural outcomes," Dixon told Gizmag. "We were in a meeting and trying to describe the appearance of the design to somebody, but we didn't have any images. So one of our directors said it looks like the music clip to Beyoncé's Ghost."
"This project is the culmination of our significant research," the firm told Dezeen. "The complex form—a vertical cantilever—is actually the most effective way to redistribute the building's mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements."
According to Gizmag, the similarity between the form and Beyoncé's music video was noticed in the early stages, when only the exterior design was completed. So the team went on with the idea, even designing the interiors in "a nice warm palette, inspired by Beyoncé's skin tones and theatre performances," Dixon tells Gizmag.
Computer aid using parametric modeling helped the architects come up with the design specifics, such as where the building swells in and swells out.
The building will have 68 stories, containing 660 apartments and a 160-room hotel. The building will be located at the west end of Melbourne’s business district. There is no construction start or completion date announced yet.
Beyoncé wouldn’t be the first pop icon to inspire architects. Dancing duo Fred Astaire and Ginger Rogers were credited for being Frank Gehry’s inspiration in design of the Nationale-Nederlanden building in Prague.
Related Stories
Projects | Mar 22, 2022
Austin multifamily project to feature 60 micro-housing apartments
A new 34,364 sf multifamily project, Sixth and Chicon, in Austin, Texas, will feature 60 micro-housing apartments designed for “the urban minimalist.”
Projects | Mar 18, 2022
Former department store transformed into 1 million sf mixed-use complex
Sibley Square, a giant mixed-use complex project that transformed a nearly derelict former department store was recently completed in Rochester, N.Y.
Multifamily Housing | Mar 15, 2022
Multifamily rents climbed 15.4 percent in one year
Multifamily asking rents picked up another $10 in February to reach a national average $1,628, and year-over-year growth recorded a 15.4 percent bump, according to the new Yardi Matrix Multifamily National Report.
Multifamily Housing | Mar 15, 2022
A 42-story tower envelops residents in Vancouver’s natural beauty
The city of Vancouver is world-renowned for the stunning nature that surrounds it: water, beaches, mountains. A 42-story tower, Fifteen Fifteen, will envelop residents in that natural beauty.
Multifamily Housing | Mar 15, 2022
Hermosa Village earns 2021 NAHB Best in American Living Award
Cadence McShane Construction Company received first place in this year's NAHB Best in American Living Award for its Hermosa Village project.
Projects | Mar 11, 2022
Suffolk completes construction of luxury condominium 2000 Ocean
The 38-story glass-encased tower along the beach on 1.3 acres is owned by KAR Properties and designed by TEN Arquitectos.
Projects | Mar 9, 2022
New 243-unit luxury apartment community opens in St. Paul, Minn.
Waterford Bay, a four-story, 243-unit luxury multifamily development recently opened in St. Paul, Minn.
Mass Timber | Mar 8, 2022
Heavy timber office and boutique residential building breaks ground in Austin
T3 Eastside, a heavy timber office and boutique residential building, recently broke ground in Austin, Texas.
Multifamily Housing | Mar 4, 2022
221,000 renters identify what they want in multifamily housing, post-Covid-19
Fresh data from the 2022 NMHC/Grace Hill Renter Preferences Survey shows how remote work is impacting renters' wants and needs in apartment developments.
Projects | Mar 2, 2022
Manufacturing plant gets second life as a mixed-use development
Wire Park, a mixed-use development being built near Athens, Ga., will feature 130 residential units plus 225,000 square feet of commercial, office, and retail space. About an hour east of downtown Atlanta, the 66-acre development also will boast expansive public greenspace.
