Last May, the city of Melbourne has approved a 741-foot tower that features a curvy façade based on Beyoncé’s music video Ghost, where models (possibly the songstress herself) are enveloped in what appears to be skin-tight chiffon, stretching and swaying as a wind machine blows.
But according to the building’s designer, architects at Australian firm Elenberg Fraser, the shape isn’t merely an ode to one of today’s most prominent pop icons alive. In fact, lead architect Reid Dixon told Gizmag it was purely coincidental.
"The building volume was created by those natural outcomes," Dixon told Gizmag. "We were in a meeting and trying to describe the appearance of the design to somebody, but we didn't have any images. So one of our directors said it looks like the music clip to Beyoncé's Ghost."
"This project is the culmination of our significant research," the firm told Dezeen. "The complex form—a vertical cantilever—is actually the most effective way to redistribute the building's mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements."
According to Gizmag, the similarity between the form and Beyoncé's music video was noticed in the early stages, when only the exterior design was completed. So the team went on with the idea, even designing the interiors in "a nice warm palette, inspired by Beyoncé's skin tones and theatre performances," Dixon tells Gizmag.
Computer aid using parametric modeling helped the architects come up with the design specifics, such as where the building swells in and swells out.
The building will have 68 stories, containing 660 apartments and a 160-room hotel. The building will be located at the west end of Melbourne’s business district. There is no construction start or completion date announced yet.
Beyoncé wouldn’t be the first pop icon to inspire architects. Dancing duo Fred Astaire and Ginger Rogers were credited for being Frank Gehry’s inspiration in design of the Nationale-Nederlanden building in Prague.
Related Stories
Multifamily Housing | Apr 5, 2022
New Covenant House New York contains multiple services for youth in crisis
The new Covenant House New York, a crisis shelter for homeless youth in the Hell’s Kitchen neighborhood, provides a temporary home and multiple services for young people.
Sponsored | BD+C University Course | Apr 1, 2022
Video surveillance systems for multifamily housing projects
This introductory course provides detailed technical information and advice from security expert Michael Silva, CPP, on designing a video surveillance system for multifamily housing communities – apartments, condominiums, townhouses, or senior living communities. Technical advice on choosing the right type of cameras and optimizing the exterior lighting for their use is offered.
Modular Building | Mar 31, 2022
Rick Murdock’s dream multifamily housing factory
Modular housing leader Rick Murdock had a vision: Why not use robotic systems to automate the production of affordable modular housing? Now that vision is a reality.
Multifamily Housing | Mar 31, 2022
Mixed-use affordable housing project aims for zero waste
The Peninsula in the Bronx, N.Y., a mixed-use affordable housing campus, just opened its first phase.
Multifamily Housing | Mar 29, 2022
Ken McCarren to succeed Craig Jones as president of MBK Rental Living
Ken McCarren to succeed Craig Jones as president of MBK Rental Living
Multifamily Housing | Mar 29, 2022
Here’s why the U.S. needs more ‘TOD’ housing
Transit-oriented developments help address the housing affordability issue that many cities and suburbs are facing.
Multifamily Housing | Mar 28, 2022
Singapore’s new Irwell Hill residences will be built around heritage rain trees
The recently unveiled design of Irwell Hill, twin 36-story residence towers, calls for the development to be situated among copious greenery including preserved heritage rain trees.
Codes and Standards | Mar 23, 2022
High office vacancies have cities rethinking downtown zoning
As record-high office vacancies persist in U.S. urban areas, cities are rethinking zoning policy.
Multifamily Housing | Mar 23, 2022
Cadence McShane's Broadway Chapter Apartments earns 2022 TEXO Distinguished Building Award
Cadence McShane Construction Company received first place in the 2022 TEXO Distinguished Building Award in the General Contractor – Residential Multifamily 1 ($0 - $150M) category for the Broadway Chapter Apartments project.
Projects | Mar 22, 2022
Fast-growing Austin adds a $3 billion community
The nation’s fastest-growing large metro area is getting even bigger, with the addition of a $3 billion, 66-acre community.