The segment of the housing industry that caters to those home buyers and renters who are 55+ years old saw gradual but steady improvement in 2011. This trend is expected to continue throughout 2012 as more baby boomers turn 55 and seek new homes and communities that offer the lifestyle they desire. However, since the conditions of the current overall housing market are limiting their ability to sell their existing homes, this market is not recovering as quickly as might have been expected.
Like the overall single-family housing market, the 55+ housing segment is facing a slow but steady recovery. "NAHB is projecting that the number of housing starts in 55+ communities will increase 18 percent to 53,200 units in 2012, and another 25 percent, to 66,600 in 2013," said Paul Emrath, NAHB's vice president of survey and housing policy research.
Emrath said the multifamily segment of the 55+ housing market is doing particularly well, with an estimated 57% increase to 21,300 starts in 2011, and further increases in the forecast of 25,400 new apartments in 2012 and 29,100 in 2013.
According to NAHB, the 55+ housing market should continue to gradually improve over the next few years. "Nevertheless, this market remains fragile as many people in this sector who would like to purchase a new home are having difficulties selling their existing homes," noted Emrath. "The issues constraining their ability to sell are the same issues restraining the overall single-family housing market - low appraisals, a large supply of foreclosures and tighter mortgage lending criteria."
Knowing their customer base is important for builders' success in the current economic climate. "The 55+ builders who are doing well in these challenging times are innovative and creative and are in touch with their customer base," said W. Don Whyte, president of Kennecott Land in South Jordan, Utah, and incoming chairman of NAHB's 50+ Housing Council. "Successful builders also continually conduct market research on buyer's preferences and needs."
"Meeting the needs of buyers in the 55+ market involves having a more focused and targeted strategy on how to design, build and market new homes," said Whyte. "Successful builders and developers in the current market will encompass this approach." BD+C
Related Stories
K-12 Schools | Aug 29, 2024
Designing for dyslexia: How architecture can address neurodiversity in K-12 schools
Architects play a critical role in designing school environments that support students with learning differences, particularly dyslexia, by enhancing social and emotional competence and physical comfort. Effective design principles not only benefit students with dyslexia but also improve the learning experience for all students and faculty. This article explores how key design strategies at the campus, classroom, and individual levels can foster confidence, comfort, and resilience, thereby optimizing educational outcomes for students with dyslexia and other learning differences.
Museums | Aug 29, 2024
Bjarke Ingels' Suzhou Museum of Contemporary Art conceived as village of 12 pavilions
The 60,000-sm Suzhou Museum of Contemporary Art in Suzhou, Jiangsu, China recently topped out. Designed by Bjarke Ingels Group (BIG), the museum is conceived as a village of 12 pavilions, offering a modern interpretation of the elements that have defined the city’s urbanism, architecture, and landscape for centuries.
Adaptive Reuse | Aug 28, 2024
Cities in Washington State will offer tax breaks for office-to-residential conversions
A law passed earlier this year by the Washington State Legislature allows developers to defer sales and use taxes if they convert existing structures, including office buildings, into affordable housing.
Industrial Facilities | Aug 28, 2024
UK-based tire company plans to build the first carbon-neutral tire factory in the U.S.
ENSO, a U.K.-based company that makes tires for electric vehicles, has announced plans to build the first carbon-neutral tire factory in the U.S. The $500 million ENSO technology campus will be powered entirely by renewable energy. The first-of-its-kind tire factory aims to be carbon neutral without purchased offsets, using carbon-neutral raw materials and building materials.
Architects | Aug 28, 2024
KTGY acquires residential high-rise specialist GDA Architects
KTGY, an award-winning design firm focused on architecture, interior design, branded environments and urban design, announced that it has acquired GDA Architects, a Dallas-based architectural firm specializing in high rise residential, hospitality and industrial design.
K-12 Schools | Aug 26, 2024
Windows in K-12 classrooms provide opportunities, not distractions
On a knee-jerk level, a window seems like a built-in distraction, guaranteed to promote wandering minds in any classroom or workspace. Yet, a steady stream of studies has found the opposite to be true.
Building Technology | Aug 23, 2024
Top-down construction: Streamlining the building process | BD+C
Learn why top-down construction is becoming popular again for urban projects and how it can benefit your construction process in this comprehensive blog.
Airports | Aug 22, 2024
Portland opens $2 billion mass timber expansion and renovation to its international airport
This month, the Portland International Airport (PDX) main terminal expansion opened to passengers. Designed by ZGF for the Port of Portland, the 1 million-sf project doubles the capacity of PDX and enables the airport to welcome 35 million passengers per year by 2045.
Adaptive Reuse | Aug 22, 2024
6 key fire and life safety considerations for office-to-residential conversions
Office-to-residential conversions may be fraught with fire and life safety challenges, from egress requirements to fire protection system gaps. Here are six important considerations to consider.
Resiliency | Aug 22, 2024
Austin area evacuation center will double as events venue
A new 45,000 sf FEMA-operated evacuation shelter in the Greater Austin metropolitan area will begin construction this fall. The center will be available to house people in the event of a disaster such as a major hurricane and double as an events venue when not needed for emergency shelter.
