flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

Designers

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

The anamorphic illusion is complete with matching sound effects.


By David Malone, Associate Editor | May 20, 2020
The Wave art installation in Seoul, South Korea

Courtesy d'strict

The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea. 

Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.

Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.

 

Tags

Related Stories

Greenbuild Report | Dec 1, 2015

Data centers turn to alternative power sources, new heat controls and UPS systems

Data centers account for 2% of the nation’s electricity consumption and about 30% of the power used annually by the economy’s information and communications technology sector, according to the National Renewable Energy Laboratory.

Greenbuild Report | Nov 30, 2015

10 megatrends shaping the future of green building

Increased competition among green building rating systems, the rise of net-zero buildings, and a sharper focus on existing structures are among the trends that will drive sustainability through 2020, according to author and green building expert Jerry Yudelson.

Cultural Facilities | Nov 23, 2015

BIG plans for Pittsburgh: Bjarke Ingels’ Lower Hill District master plan evokes hilly topography

Paths will be carved to create a dialogue between Pittsburgh’s urbanscape and its hilly surroundings.

Designers | Nov 4, 2015

DBIA announces 2015 Project of the Year

This year, 26 projects in 10 categories were awarded National Awards of Merit. One project in each of the 10 categories was then considered for best-in-category.

BIM and Information Technology | Oct 29, 2015

MIT develops ‘river of 3D pixels’ to assemble objects

The Kinetic Blocks can manipulate objects into shapes without human interference.

Designers | Oct 28, 2015

San Antonio launches river barge design competition

Winning concepts will incorporate innovative new materials while remaining buildable and economically feasible.

Architects | Oct 27, 2015

Top 10 tile trends for 2016

Supersized tile and 3D walls are among the trending tile design themes seen at Cersaie, an exhibition of ceramic tile and bathroom furnishings held in Bologna, Italy in October.

Architects | Oct 20, 2015

Four building material innovations from the Chicago Architecture Biennial

From lightweight wooden pallets to the largest lengths of CLT-slabs that can be shipped across North America

Office Buildings | Oct 5, 2015

Renderings revealed for Apple's second 'spaceship': a curvy, lush office complex in Sunnyvale

The project has been dubbed as another “spaceship,” referencing the nickname for the loop-shaped Apple Campus under construction in Cupertino. 

Airports | Sep 30, 2015

Takeoff! 5 ways high-flyin' airports are designing for rapid growth

Nimble designs, and technology that humanizes the passenger experience, are letting airports concentrate on providing service and generating revenue.

boombox1
boombox2
native1

More In Category

Urban Planning

Bridging the gap: How early architect involvement can revolutionize a city’s capital improvement plans

Capital Improvement Plans (CIPs) typically span three to five years and outline future city projects and their costs. While they set the stage, the design and construction of these projects often extend beyond the CIP window, leading to a disconnect between the initial budget and evolving project scope. This can result in financial shortfalls, forcing cities to cut back on critical project features.



Libraries

Reasons to reinvent the Midcentury academic library

DLR Group's Interior Design Leader Gretchen Holy, Assoc. IIDA, shares the idea that a designer's responsibility to embrace a library’s history, respect its past, and create an environment that will serve student populations for the next 100 years.


halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021