The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea.
Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.
Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.
Related Stories
Building Tech | Apr 12, 2016
Should we be worried about a tech slowdown?
Is the U.S. in an innovative funk, or is this just the calm before the storm?
Green | Apr 4, 2016
AIA report analyzes 20 years of the best green projects
"Lessons from the Leading Edge" is a study of the 200 Committee on the Environment (COTE) Top Ten Award winning projects since 1997.
Designers | Mar 30, 2016
A technical pen for the modern age
Morpholio’s new ScalePen feature dynamically sets line weight depending on the scale or zoom level of the drawing.
Education Facilities | Mar 28, 2016
Steven Holl wins invited competition to design Rubenstein Commons
The new Rubenstein Commons will be a 20,000-sf structure at the center of the campus for the Institute for Advanced Study in Princeton, N.J.
Designers | Feb 25, 2016
Bostik and Artaic team up to offer global mosaic design contest
The mosaics should embody the ideals of being bold and cutting-edge through literal or abstract narrative and design
Architects | Feb 24, 2016
Is the booming freelance economy a threat to AEC firms?
By shifting the work (and revenue) to freelancers, “platform capitalism” startups have taken considerable market share from traditional businesses.
Multifamily Housing | Feb 2, 2016
10 top bathroom design trends for 2016
Floating vanities, tricked-out showers, and freestanding tubs highlight the top bathroom design trends, according to a survey of kitchen and bath design professionals by the National Kitchen and Bath Association.
High-rise Construction | Feb 2, 2016
This tall tower will lower your heart rate
Matthias Olt, Associate Vice President at CallisonRTKL, discusses new ways to improve individual health and well-being through tower design.
Multifamily Housing | Feb 1, 2016
Top 10 kitchen design trends for 2016
Charging stations, built-in coffeemakers, and pet stations—these are among the top kitchen design trends for the coming year, according to a new survey of kitchen and bath designers by the National Kitchen & Bath Association.
Architects | Jan 28, 2016
25-year-old architect wins competition for World War I memorial in Pershing Park
Joe Weishaar and sculptor Sabin Howard were selected from among five finalists and over 350 entries overall.