flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

Designers

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

The anamorphic illusion is complete with matching sound effects.


By David Malone, Associate Editor | May 20, 2020
The Wave art installation in Seoul, South Korea

Courtesy d'strict

The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea. 

Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.

Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.

 

Tags

Related Stories

Sponsored | Building Team | Jul 11, 2016

Construction Disruption at AECX: Technology, hackathons and the promise of change in LA

The lead up to AECX featured a discussion providing insight into the current state of the AEC technological revolution by exploring opportunities, challenges and choices AEC pros face.  

Healthcare Facilities | Jul 1, 2016

AIA releases summary of the 2016 Design and Health Research Consortium

Consortium members discussed how architects, designers, and health professionals can best apply design and health research in their communities.

AEC Tech | Jun 27, 2016

If ‘only the paranoid survive,’ what does it take to thrive?

“Sooner or later, something fundamental in your business world will change.” The late Andrew Grove (1936-2016), Co-founder of tech giant Intel Corp., lived by these words.

Security and Life Safety | Jun 15, 2016

What’s the balance between security and freedom of movement in buildings?

In the wake of the Orlando nightclub massacre, the Chicago Tribune’s architecture critic examines the limits of design for making structures safer from terrorist attacks.

Movers+Shapers | Jun 14, 2016

VERTICAL INTEGRATOR: How Brooklyn’s Alloy LLC evolved from an architecture firm into a full-fledged development company

Led by an ambitious President and a CEO with deep pockets, Alloy LLC's six entities control the entire development process: real estate development, design, construction, brokerage, property management, and community development.

Building Team | Jun 13, 2016

BD+C launches Women in Design+Construction Conference

Inaugural 2.5-day event will convene 125+ leading AEC women in Dana Point, Calif., November 9-11, for professional development, networking, and career training.  

University Buildings | Jun 9, 2016

Designing for interdisciplinary communication in university buildings

Bringing people together remains the main objective when designing academic projects. SRG Design Principal Kent Duffy encourages interaction and discovery with a variety of approaches. 

BIM and Information Technology | Jun 7, 2016

Conquer computational design: 5 tips for starting your journey

Data-driven design expert Nathan Miller offers helpful advice for getting your firm ready to use CD tools and concepts. 

BIM and Information Technology | Jun 7, 2016

6 ways smart AEC firms are using computational design methods

Rapid prototyping, custom plug-ins, and data dashboards are among the common applications for computational design.

Building Team | Jun 2, 2016

Managing risk when building in challenging locations

AEC firms recognize the upsides of exploring new, emerging markets. Whitehorn Financial's Steve Whitehorn offers four principles that can help guide you to success.

boombox1
boombox2
native1

More In Category

Urban Planning

Bridging the gap: How early architect involvement can revolutionize a city’s capital improvement plans

Capital Improvement Plans (CIPs) typically span three to five years and outline future city projects and their costs. While they set the stage, the design and construction of these projects often extend beyond the CIP window, leading to a disconnect between the initial budget and evolving project scope. This can result in financial shortfalls, forcing cities to cut back on critical project features.



Libraries

Reasons to reinvent the Midcentury academic library

DLR Group's Interior Design Leader Gretchen Holy, Assoc. IIDA, shares the idea that a designer's responsibility to embrace a library’s history, respect its past, and create an environment that will serve student populations for the next 100 years.


halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021