flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

Designers

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

The anamorphic illusion is complete with matching sound effects.


By David Malone, Associate Editor | May 20, 2020
The Wave art installation in Seoul, South Korea

Courtesy d'strict

The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea. 

Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.

Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.

 

Tags

Related Stories

Building Team Awards | May 19, 2016

Chinatown library unites and serves two emerging Chicago neighborhoods

The 16,000-sf, pebble-shaped Chinatown Branch Library was built at the intersection of new and old Chinatown neighborhoods. The goal is for the building to unite the communities and serve as a catalyst for the developing area.

Building Team Awards | May 19, 2016

NYC subway station lights the way for 300,000 riders a day

Fulton Center, which handles 85% of the riders coming to Lower Manhattan, is like no other station in the city’s vast underground transit web—and that’s a good thing.

Market Data | May 17, 2016

Modest growth for AIA’s Architecture Billings Index in April

The American Institute of Architects reported the April ABI score was 50.6, down from the mark of 51.9 in the previous month. This score still reflects an increase in design services.

Retail Centers | May 10, 2016

5 factors guiding restaurant design

Restaurants are more than just places to eat. They are comprising town centers and playing into the future of brick-and-mortar retail.

AEC Tech | May 9, 2016

Is the nation’s grand tech boom really an innovation funk?

Despite popular belief, the country is not in a great age of technological and digital innovation, at least when compared to the last great innovation era (1870-1970).

Big Data | May 5, 2016

Demand for data integration technologies for buildings is expected to soar over the next decade

A Navigant Research report takes a deeper dive to examine where demand will be strongest by region and building type. 

Urban Planning | May 4, 2016

Brookings report details how different industries innovate

In the new report, “How Firms Learn: Industry Specific Strategies for Urban Economies,” Brookings' Scott Andes examines how manufacturing and software services firms develop new products, processes, and ideas.

Government Buildings | Apr 22, 2016

Public-private partnership used to fund Long Beach Civic Center Project

Arup served as a lead advisor and oversaw financial, commercial, real estate, design, engineering, and cost consulting.

High-rise Construction | Apr 20, 2016

OMA reveals designs for its first Tokyo skyscraper

The goal is for the Toranomon Hills Station Tower to transform its neighborhood and serve as a hub for international business.

Libraries | Apr 18, 2016

Best in Library Design: AIA names seven projects 2016 Library Building Awards winners

Snøhetta’s Ryerson University student center and the Billings (Mont.) Public Library by Will Bruder+Partners highlight the seven winning projects.

boombox1
boombox2
native1

More In Category

Urban Planning

Bridging the gap: How early architect involvement can revolutionize a city’s capital improvement plans

Capital Improvement Plans (CIPs) typically span three to five years and outline future city projects and their costs. While they set the stage, the design and construction of these projects often extend beyond the CIP window, leading to a disconnect between the initial budget and evolving project scope. This can result in financial shortfalls, forcing cities to cut back on critical project features.



Libraries

Reasons to reinvent the Midcentury academic library

DLR Group's Interior Design Leader Gretchen Holy, Assoc. IIDA, shares the idea that a designer's responsibility to embrace a library’s history, respect its past, and create an environment that will serve student populations for the next 100 years.


halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021