With over 45,000 locations worldwide, Subway is the largest restaurant chain in the world. It seems like there isn’t a strip mall in the United States that is without a Subway restaurant, and in the near future those restaurants may be undergoing a pretty significant update.
Beginning with 12 pilot locations across the U.S., Canada, and the U.K., customers can see the new design for themselves. The update features a bright color palette, inspired by fresh vegetables, and brings freshly baked bread forward, highlights fresh-prep ingredients, and provides the guest with choice in dining experiences.
“With an outlook on the food’s inherent freshness, we sought to establish a contemporary design that inspired new and recurring customers by elevating what Subway is known for: their customized experience,” says Robyn Novak, Vice President and Creative Managing Director at FRCH.
Photo: Mark Steele.
Some of the highlights include:
- Digital: Self-order kiosks in select locations, digital menu boards, and Apple and Samsung Pay. Separate food preparation and pick-up stations for kiosk, mobile app, and delivery orders create a faster experience for both customers and employees.
- Food: The restaurant design features a veggie display with whole tomatoes, green peppers, onions, and cucumbers that are sliced daily in the restaurant. New bread and cookie displays are visible immediately upon entering the restaurant, as well. Pilot restaurants with the new design will also be testing new menu items, such as pico de gallo, new sauces and gluten-free bread.
- Dine-In Experience: Bright and playful décor, curated music, and comfortable seating with USB charging ports and complimentary Wi-Fi will update the restaurant for the needs and expectations of 21st century customers.
Photo: Mark Steele.
The 12 pilot locations are Tamarac, Fla.; Orlando, Fla.; Winter Park, Fla.; Chula Vista, Calif.; Knoxville, Tenn.; Palmview, Texas; Hillsboro, Ore.; Vancouver, Wash.; Beauport, Quebec; Granby, Quebec; and Manchester, U.K.
Photo: Mark Steele.
Photo: Mark Steele.
Related Stories
Giants 400 | Sep 13, 2017
Retailers look beyond the sale: Brick-and-mortar retailers are raising their game to lure plugged-in consumers to their stores
Just two months ago, Credit Suisse forecasted that 20-25% of malls will close by 2022.
Giants 400 | Sep 12, 2017
Top 40 retail engineering firms
WSP, Henderson Engineers, and Core States Group top BD+C’s ranking of the nation’s largest retail sector engineering and EA firms, as reported in the 2017 Giants 300 Report.
Giants 400 | Sep 11, 2017
Top 65 retail architecture firms
CallisonRTKL, Jacobs, and Gensler top BD+C’s ranking of the nation’s largest retail sector architecture and AE firms, as reported in the 2017 Giants 300 Report.
Retail Centers | Aug 24, 2017
More than a mall: A collection of experiences
Find out how Gensler transformed one of Silicon Valley’s largest shopping destinations into an immersive lifestyle destination.
Office Buildings | Aug 17, 2017
Toyota’s new North American HQ opens in Plano
Toyota invested $1 billion in the project, which was designed by Corgan.
Mixed-Use | Aug 10, 2017
Mixed-use development includes University of California-San Diego campus extension
The 562,000-sf development was designed by Carrier Johnson + CULTURE and is located five blocks from the San Diego Padres’ Petco Park.
Retail Centers | Aug 4, 2017
A fast-food restaurant created from recycled shipping containers
Each of the 20-foot-long shipping containers used in the proposal for the Siauliai, Lithuania restaurant are independent and can be easily reproduced.
Retail Centers | Jul 27, 2017
The “New Hybrid” experience: Beyond the mall
Consumers expect more from retailers and brands than ever before.
Retail Centers | Jul 24, 2017
Miami retail structure’s honeycomb façade fluctuates between opacity and transparency
The building will rise three stories in Miami’s Design District.
Retail Centers | Jul 20, 2017
L.A.’s Promenade at Howard Hughes Center receives a new name and a $30 million cash injection
Laurus Corporation and The Jerde Partnership will team up to rebrand the center as a family-friendly dining and entertainment destination.
