With over 45,000 locations worldwide, Subway is the largest restaurant chain in the world. It seems like there isn’t a strip mall in the United States that is without a Subway restaurant, and in the near future those restaurants may be undergoing a pretty significant update.
Beginning with 12 pilot locations across the U.S., Canada, and the U.K., customers can see the new design for themselves. The update features a bright color palette, inspired by fresh vegetables, and brings freshly baked bread forward, highlights fresh-prep ingredients, and provides the guest with choice in dining experiences.
“With an outlook on the food’s inherent freshness, we sought to establish a contemporary design that inspired new and recurring customers by elevating what Subway is known for: their customized experience,” says Robyn Novak, Vice President and Creative Managing Director at FRCH.
Photo: Mark Steele.
Some of the highlights include:
- Digital: Self-order kiosks in select locations, digital menu boards, and Apple and Samsung Pay. Separate food preparation and pick-up stations for kiosk, mobile app, and delivery orders create a faster experience for both customers and employees.
- Food: The restaurant design features a veggie display with whole tomatoes, green peppers, onions, and cucumbers that are sliced daily in the restaurant. New bread and cookie displays are visible immediately upon entering the restaurant, as well. Pilot restaurants with the new design will also be testing new menu items, such as pico de gallo, new sauces and gluten-free bread.
- Dine-In Experience: Bright and playful décor, curated music, and comfortable seating with USB charging ports and complimentary Wi-Fi will update the restaurant for the needs and expectations of 21st century customers.
Photo: Mark Steele.
The 12 pilot locations are Tamarac, Fla.; Orlando, Fla.; Winter Park, Fla.; Chula Vista, Calif.; Knoxville, Tenn.; Palmview, Texas; Hillsboro, Ore.; Vancouver, Wash.; Beauport, Quebec; Granby, Quebec; and Manchester, U.K.
Photo: Mark Steele.
Photo: Mark Steele.
Related Stories
| Jan 4, 2011
Grubb & Ellis predicts commercial real estate recovery
Grubb & Ellis Company, a leading real estate services and investment firm, released its 2011 Real Estate Forecast, which foresees the start of a slow recovery in the leasing market for all property types in the coming year.
| Dec 17, 2010
Vietnam business center will combine office and residential space
The 300,000-sm VietinBank Business Center in Hanoi, Vietnam, designed by Foster + Partners, will have two commercial towers: the first, a 68-story, 362-meter office tower for the international headquarters of VietinBank; the second, a five-star hotel, spa, and serviced apartments. A seven-story podium with conference facilities, retail space, restaurants, and rooftop garden will connect the two towers. Eco-friendly features include using recycled heat from the center’s power plant to provide hot water, and installing water features and plants to improve indoor air quality. Turner Construction Co. is the general contractor.
| Dec 17, 2010
Toronto church converted for condos and shopping
Reserve Properties is transforming a 20th-century church into Bellefair Kew Beach Residences, a residential/retail complex in The Beach neighborhood of Toronto. Local architecture firm RAWdesign adapted the late Gothic-style church into a five-story condominium with 23 one- and two-bedroom units, including two-story penthouse suites. Six three-story townhouses also will be incorporated. The project will afford residents views of nearby Kew Gardens and Lake Ontario. One façade of the church was updated for retail shops.
| Nov 3, 2010
Chengdu retail center offers a blend of old and new China
The first phase of Pearl River New Town, an 80-acre project in Chengdu, in China’s Wenjiang District, is under way along the banks of the Jiang’an River. Chengdu was at one time a leading center for broadcloth production, and RTKL, which is overseeing the project’s master planning, architecture, branding, and landscape architecture, designed the project’s streets, pedestrian pathways, and bridges to resemble a woven fabric.
| Nov 1, 2010
Sustainable, mixed-income housing to revitalize community
The $41 million Arlington Grove mixed-use development in St. Louis is viewed as a major step in revitalizing the community. Developed by McCormack Baron Salazar with KAI Design & Build (architect, MEP, GC), the project will add 112 new and renovated mixed-income rental units (market rate, low-income, and public housing) totaling 162,000 sf, plus 5,000 sf of commercial/retail space.
| Nov 1, 2010
Vancouver’s former Olympic Village shoots for Gold
The first tenants of the Millennium Water development in Vancouver, B.C., were Olympic athletes competing in the 2010 Winter Games. Now the former Olympic Village, located on a 17-acre brownfield site, is being transformed into a residential neighborhood targeting LEED ND Gold. The buildings are expected to consume 30-70% less energy than comparable structures.
| Oct 12, 2010
The Watch Factory, Waltham, Mass.
27th Annual Reconstruction Awards — Gold Award. When the Boston Watch Company opened its factory in 1854 on the banks of the Charles River in Waltham, Mass., the area was far enough away from the dust, dirt, and grime of Boston to safely assemble delicate watch parts.
| Oct 6, 2010
From grocery store to culinary school
A former West Philadelphia supermarket is moving up the food chain, transitioning from grocery store to the Center for Culinary Enterprise, a business culinary training school.
| Sep 16, 2010
Gehry’s Santa Monica Place gets a wave of changes
Omniplan, in association with Jerde Partnership, created an updated design for Santa Monica Place, a shopping mall designed by Frank Gehry in 1980.
| Sep 13, 2010
3D Prototyping Goes Low-cost
Today’s less costly 3D color printers are attracting the attention of AEC firms looking to rapidly prototype designs and communicate design intent to clients.
