HWKN has unveiled Bushwick Generator, a new office campus meant to embody the Brooklyn neighborhood’s energy and tradition of disruptive entrepreneurship.
As part of the campus’ design, the light-industrial buildings that existed on site were reimagined as part of the new building’s foundation. Atop this base, HWKN designed a brick-clad, sculptural, gem-like volume that introduces a vertical focal point in the neighborhood and comprises 400,000-sf of workspace.
In order to create working environments that reflect the lively, unique exterior form, the design invites the surrounding neighborhood’s energy inside with areas for public programming. These spaces can be used for exhibitions, performances, and social events, bringing together office tenants with community members in a bustling center that offers something to tenants and Bushwick locals alike.
To further open the building to the street, a corner of the existing light-industrial structures is sliced off at the base, creating a triangular entrance that continues the faceted geometry to the ground plane and carves out space for a sidewalk plaza. Above this, a landscaped outdoor terrace activates the area where the rectangular base meets the vertical gem. This unique amenity can serve as a breakout space, an informal meeting area, or a venue for public events.
The octagonal floor-plates can be flexibly subdivided, allowing the building to host businesses ranging from start-ups and growth-phase companies to established industry leaders. The building’s form creates distinctive interior work environments with 270-degrees of exposure, flooding each floor with natural daylight and panoramic views of Brooklyn and Manhattan.
The campus is slated for completion in 2023. The build team includes HWKN (design architect), Land Collective (landscape design), Salamon Engineering Group (MEP), Philip Habib & Associates (civil engineer), and Titan Engineers (structural engineer).
Related Stories
Projects | Mar 10, 2022
Optometrist office takes new approach to ‘doc-in-a-box’ design
In recent decades, franchises have taken over the optometry services and optical sales market. This trend has spawned a commodity-type approach to design of office and retail sales space.
Mass Timber | Mar 8, 2022
Heavy timber office and boutique residential building breaks ground in Austin
T3 Eastside, a heavy timber office and boutique residential building, recently broke ground in Austin, Texas.
Performing Arts Centers | Mar 8, 2022
Cincinnati Ballet’s new center embodies the idea that dance is for everyone
Cincinnati Ballet had become a victim of its own success, according to company president and CEO Scott Altman. “We were bursting at the seams in our old building. We had simply outgrown the facility,” Altman told the Cincinnati Enquirer.
Projects | Mar 7, 2022
An Atlanta office promotes employee well-being
For its new Atlanta office, New Relic, a California-based technology company that develops cloud-based software, wanted to keep employee health and wellness at the fore. It also wanted the workspace design to bolster productivity as well as employee engagement and retention.
Projects | Mar 3, 2022
Move, lift, restore: Repurposing a former post office near San Francisco
In mid-February, a construction crew began lifting a 1940s post office building located in Burlingame, Calif., on the San Francisco Peninsula.
Projects | Mar 2, 2022
Manufacturing plant gets second life as a mixed-use development
Wire Park, a mixed-use development being built near Athens, Ga., will feature 130 residential units plus 225,000 square feet of commercial, office, and retail space. About an hour east of downtown Atlanta, the 66-acre development also will boast expansive public greenspace.
Office Buildings | Feb 23, 2022
The Beam on Farmer, Arizona’s first mass timber, multi-story office building tops out
The Beam on Farmer, Arizona’s first mass timber, multi-story office building, topped out on Feb. 10, 2022.
Resiliency | Feb 15, 2022
Design strategies for resilient buildings
LEO A DALY's National Director of Engineering Kim Cowman takes a building-level look at resilient design.
Office Buildings | Feb 1, 2022
Mennica Legacy Tower: GP's latest office complex in Warsaw is uniquely designed
Mennica Legacy Tower marks GP’s first completed project in Poland. The Mennica Legacy Tower was developed by an affiliate of Golub & Company LLC and Mennica Towers GGH MT Sp z o o S.K.A, and delivered in collaboration with Epstein, a design firm with offices in Chicago and Warsaw.
Laboratories | Jan 28, 2022
3 must-know strategies for developers in today’s life sciences industry
While the life sciences industry had been steadily growing, this growth exploded when the pandemic arrived—and there is no indication that this lightning-fast pace will slow down any time soon.