A sports-anchored entertainment district in downtown Orlando, whose concept can be traced to 2011, appears finally to be moving toward a possible starting date late this year.
SED Development LLC and the Orlando Magic pro basketball team in Florida yesterday identified two development partners for a sports and entertainment district to be located on 8.43 acres between the city-owned Amway Center (where the Magic plays) and the Federal Building and Courthouse.
The Magic is owned by the DeVos family, which is spearheading this project, whose cost is expected to exceed $500 million. The development team now includes JMA Ventures and Machete Group. JMA’s previous projects include Downtown Commons, a 1-million-sf mixed-use development adjacent to Golden 1 Center, where the Sacramento Kings basketball team plays. Machete, which developed the Amway Center, is most recently known for its development of Chase Center arena and the surrounding Thrive City mixed-use district in San Francisco.
SED and the Magic did not disclose the start date for the entertainment district in Orlando, although officials from SED have stated previously that construction could begin in late 2023, with a mid-2025 completion. The design-build team has not been revealed yet, either, but news reports have cited the firm Baker Barrios as the district’s architect and master planner.
One of several entertainment districts underway Florida

The district, state SED and the Magic, will comprise 260 hotel rooms, 16,000 sf of meeting and conference space, 270 housing units, 200,000 sf of office space within an 18-story tower, 125,000 sf of retail space, a 3,500-seat event space, a town square, and 1,100 parking spaces.
The development of a downtown sports and entertainment district has been under discussion in Orlando since 2011, according to news reports. A January 14, 2014 staff report to the city’s Municipal Planning Board stated a project plan that was similar to what’s being proposed today, with some variations: for example, the project a decade ago would have had 100,000 sf of office space and 64,000 sf of retail. On the other hand, the older plan called for 40,000 sf of meeting/conference space.
Over the past decade, the parking garages and Police Department building on the land to be redeveloped have been demolished.
The Orlando project is one of several entertainment districts that are in various stages of development in Florida. Other districts have been proposed or are underway in Tampa Bay, Pompano Beach, Miami, and Gainesville.
Related Stories
Contractors | Sep 25, 2023
Balfour Beatty expands its operations in Tampa Bay, Fla.
Balfour Beatty is expanding its leading construction operations into the Tampa Bay area offering specialized and expert services to deliver premier projects along Florida’s Gulf Coast.
Mixed-Use | Sep 20, 2023
Tampa Bay Rays, Hines finalize deal for a stadium-anchored multiuse district in St. Petersburg, Fla.
The Tampa Bay Rays Major League Baseball team announced that it has reached an agreement with St. Petersburg and Pinellas County on a $6.5 billion, 86-acre mixed-use development that will include a new 30,000-seat ballpark and an array of office, housing, hotel, retail, and restaurant space totaling 8 million sf.
Adaptive Reuse | Sep 19, 2023
Transforming shopping malls into 21st century neighborhoods
As we reimagine the antiquated shopping mall, Marc Asnis, AICP, Associate, Perkins&Will, details four first steps to consider.
Resort Design | Sep 18, 2023
Luxury resort provides new housing community for its employees
The Wisteria community will feature a slew of exclusive amenities, including a market, pub, and fitness center, in addition to 33 new patio homes.
Adaptive Reuse | Aug 31, 2023
Small town takes over big box
GBBN associate Claire Shafer, AIA, breaks down the firm's recreational adaptive reuse project for a small Indiana town.
Giants 400 | Aug 22, 2023
Top 115 Architecture Engineering Firms for 2023
Stantec, HDR, Page, HOK, and Arcadis North America top the rankings of the nation's largest architecture engineering (AE) firms for nonresidential building and multifamily housing work, as reported in Building Design+Construction's 2023 Giants 400 Report.
Giants 400 | Aug 22, 2023
2023 Giants 400 Report: Ranking the nation's largest architecture, engineering, and construction firms
A record 552 AEC firms submitted data for BD+C's 2023 Giants 400 Report. The final report includes 137 rankings across 25 building sectors and specialty categories.
Giants 400 | Aug 22, 2023
Top 175 Architecture Firms for 2023
Gensler, HKS, Perkins&Will, Corgan, and Perkins Eastman top the rankings of the nation's largest architecture firms for nonresidential building and multifamily housing work, as reported in Building Design+Construction's 2023 Giants 400 Report.
Adaptive Reuse | Aug 17, 2023
How to design for adaptive reuse: Don’t reinvent the wheel
Gresham Smith demonstrates the opportunities of adaptive reuse, specifically reusing empty big-box retail and malls, many of which sit unused or underutilized across the country.
Sustainability | Aug 15, 2023
Carbon management platform offers free carbon emissions assessment for NYC buildings
nZero, developer of a real-time carbon accounting and management platform, is offering free carbon emissions assessments for buildings in New York City. The offer is intended to help building owners prepare for the city’s upcoming Local Law 97 reporting requirements and compliance. This law will soon assess monetary fines for buildings with emissions that are in non-compliance.