An undisclosed Fortune 100 tech company had two stipulations for Michael Courtney Design (MCD) for the maps and signage in a new neighborhood campus plan in Seattle’s South Lake Union neighborhood.
One, the company didn’t want its name or logo to be used anywhere in the graphics. Two, it wanted fun unexpected bonuses, features also known as "Easter eggs."
MCD listened. The firm developed a wayfinding master plan that guides employees and visitors to the new buildings and restaurants, healthcare, and coffee shops throughout the 30-square-block campus that can hold 27,000 employees.
MCD designed directories that have maps, directions, and, yes, Easter eggs: colorful photos of bicycles, crayons, bouncy balls, cranberries, and other items that people may buy online from this tech company.
The project’s opening date is still to be announced.
Related Stories
Sponsored | BD+C University Course | May 3, 2022
For glass openings, how big is too big?
Advances in glazing materials and glass building systems offer a seemingly unlimited horizon for not only glass performance, but also for the size and extent of these light, transparent forms. Both for enclosures and for indoor environments, novel products and assemblies allow for more glass and less opaque structure—often in places that previously limited their use.
Retail Centers | Apr 28, 2022
Cannabis dispensary Beyond-Hello debuts ‘glass-box’ design for Culver City facility
Los Angeles’ Culver City will open its first cannabis dispensary with Beyond/Hello.
Mixed-Use | Apr 22, 2022
San Francisco replaces a waterfront parking lot with a new neighborhood
A parking lot on San Francisco’s waterfront is transforming into Mission Rock—a new neighborhood featuring rental units, offices, parks, open spaces, retail, and parking.
Market Data | Apr 14, 2022
FMI 2022 construction spending forecast: 7% growth despite economic turmoil
Growth will be offset by inflation, supply chain snarls, a shortage of workers, project delays, and economic turmoil caused by international events such as the Russia-Ukraine war.
Projects | Mar 22, 2022
Fast-growing Austin adds a $3 billion community
The nation’s fastest-growing large metro area is getting even bigger, with the addition of a $3 billion, 66-acre community.
Projects | Mar 22, 2022
AREA15 to open second location in Orlando, Florida
AREA15, an immersive and experiential art, entertainment, dining and retail center, recently announced that it will open its second location in Orlando, Florida, in 2024.
Projects | Mar 18, 2022
Former department store transformed into 1 million sf mixed-use complex
Sibley Square, a giant mixed-use complex project that transformed a nearly derelict former department store was recently completed in Rochester, N.Y.
Projects | Mar 2, 2022
Manufacturing plant gets second life as a mixed-use development
Wire Park, a mixed-use development being built near Athens, Ga., will feature 130 residential units plus 225,000 square feet of commercial, office, and retail space. About an hour east of downtown Atlanta, the 66-acre development also will boast expansive public greenspace.
Urban Planning | Feb 11, 2022
6 ways to breathe life into mixed-use spaces
To activate mixed-use spaces and realize their fullest potential, project teams should aim to create a sense of community and pay homage to the local history.
Retail Centers | Jan 31, 2022
Amazon Style: Amazon’s latest innovative physical shopping experience
In January, Amazon unveiled plans to build a physical fashion store concept, dubbed Amazon Style, in Los Angeles. The e-commerce giant says the store will offer “together the best of shopping on Amazon–great prices, selection, and convenience–with an all new shopping experience built to inspire.”
